Email Marketing ROI Calculator
Try our Free Email Marketing ROI calculator today and take your email marketing to the next level!
Email Marketing ROI Calculator
Estimate your email marketing Return On Investment (ROI) with this simple calculator.
Calculation Type
Currency
Send Volume
The number of emails sent per selected period.Open Rate (%)
Click Rate (%)
Conversion Rate (%)
Net Conversion Value
The average net value of a conversion.Total Costs
Total costs per selected period.Results
Total Opens: 0
Total Clicks: 0
Expected Conversions: 0
Total Revenue: $ 0
Total Profit: $ 0
Conversions to Break Even: 0
ROI: 0%
Benchmark
Now see how your stats are doing compared to companies similar to yours...
Benchmark Submitted
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How to Use the Email Marketing ROI Calculator
Step-by-Step Instructions
- Select Calculation Type: Choose either 'Per Year' or 'Per Month' to set your timeframe.
- Select Currency: Pick the currency you want the calculations to be in.
- Input Send Volume: Enter the number of emails you'll be sending in the selected period.
- Adjust Open Rate: Set your expected open rate using the slider or input box.
- Adjust Click Rate: Enter the percentage of opened emails that result in a click.
- Set Conversion Rate: Estimate the percentage of clicks that lead to a conversion.
- Input Net Conversion Value: Enter the profit per conversion after costs.
- Input Total Costs: Include all campaign-related costs.
- Review Your Results: Analyze metrics like Total Revenue, Total Profit, and ROI Percentage.
- Compare with Industry Benchmarks: Enter your company details for a benchmark comparison.
- Download Your Report: Save a detailed report for future reference.
Use this tool regularly to refine your email marketing strategy and maximize ROI.